SCB TechX and Independent Artist Management (iAM) have collaborated to prevent fake accounts in the iAM48 application by using eKYC authentication
Background of Independent Artist Management (iAM)
Independent Artist Management, commonly known as iAM, is a prominent artist management company and music label in Thailand. The company is best known as the owner of the popular idol group BNK48. iAM’s primary mission is to discover and develop new talents to inspire Thai people and create content for both domestic and international audiences. Its business is divided into two main segments: Idol Management, which offers diverse entertainment experiences, and Talent Management, which manages artists, singers, actors, and influencers to create varied content that appeals to a broad audience.
Challenges Faced by iAM and the Decision to Use SCB TechX’s eKYC Service
iAM launched the iAM48 application to provide news and activities related to the idol group BNK48. The app allows users to stay updated on the latest news and participate in various activities. However, user registration requires creating an account and providing personal information.
Some users have been creating fake accounts to misuse the application. This issue arises from the system’s inability to verify true identities, leading to the creation of untraceable fake accounts. To address this, iAM decided to implement eKYC authentication, ensuring that every registered user is verified against their real ID card. This measure helps prevent duplicate users and invalid ID registrations, thus enhancing transaction security.
iAM sought a service that included Liveness + OCR to verify that the user matches the photo on their ID card. They chose SCB TechX’s eKYC Solutions for its expertise in digital technology, reliability, and focus on safety. SCB TechX has a proven track record of developing technology for leading organizations.
Results After Implementing the Service
With the implementation of eKYC, iAM now confidently ensures that every iAM48 application account holder is a genuine person. eKYC (Electronic Know Your Customer) helps verify identities at the time of registration, eliminating the need for frequent re-verification. Users understand that fake accounts can be traced back to them, which has led to significant cooperation.
Since adopting eKYC, the number of the number of such cases has decreased by 100%. The verification process guarantees the authenticity of registered users, reducing fake accounts and enhancing system security.
📌For those interested in SCB TechX’s eKYC identity verification system, a team of experts is available to provide advice and evaluate system readiness. Contact us through the following channels:
Email 👉🏼 contact@scbtechx.io
Website 👉🏼 www.scbtechx.io/th/services-products/ekyc/
