SCB Julius Baer is a joint venture between Siam Commercial Bank (SCB) and Julius Baer, dedicated to providing financial solutions that meet the needs of Thai clients across Asia.
Brand Strengths
SCB Julius Baer possesses a strong foundation in branding, particularly through its distinctive use of symbols, color schemes, and voice and tone. This creates credibility and instills confidence in clients as a world-class financial services provider.ฃ
User Experience Improvements
- Develop website architecture for enhanced accessibility and improved information search efficiency.
- Refine content presentation to be concise, easily understood, and responsive to customer needs.
- Strengthen design that reflects leadership in financial services.
- Expand contact options with diverse and modern alternatives to meet customer expectations for convenience and speed.
Development Strategy
Website improvements will strengthen existing advantages by creating connections between brand identity and cutting-edge digital experiences, helping maintain global leadership while creating lasting customer impressions.
This strategic investment enhances customer engagement while positioning us for continued global leadership and sustainable growth.
Our UX Approach
- Visual Excellence & Modern Aesthetics: Improved layout to be clean and well-proportioned, using line icons and rounded buttons to create a friendly and modern feel.
- Strategic White Space Management: Utilized white space appropriately to organize information systematically and guide users’ eyes to important information.
- Brand Integration Excellence: Enhanced the use of brand symbols, color tones, and brand voice to strengthen brand presence, reflecting leadership in global wealth management.
- Visual Storytelling: Used illustrative content that communicates directly to the point, helping users understand information more quickly.
- Content Architecture: Created clarity of topics in each context, dividing content sections by purpose to help users receive information efficiently.
- Information Hierarchy: Reorganized information to enable users to quickly find what they need, reducing decision-making time and increasing confidence in service usage.
- Enhanced Contact Experience: Added forms to make it easier for users to contact the brand, creating meaningful connections between customers and the brand from the first touchpoint.
Seamless User Journey: Improved every touchpoint to help users navigate the website smoothly, meeting their needs and receiving a good experience throughout their usage.
Expected Outcomes
This new UX design will help:
- Increased brand confidence
- Improved information accessibility
- Enhanced customer-brand engagement
- Increased opportunities to convert website visitors into actual customers
Our Services
We offer comprehensive services covering every step of digital experience development:
- UX Expert Review: Detailed UX/UI examination to identify product development opportunities
- Stakeholder Workshop: Gathering perspectives, needs, and goals from teams across all departments to establish business strategy before actual development begins.
- Product Design: Creating designs and content customization to address user needs and business objectives.
- Design & UX Writing Guidelines: Delivering design manuals and writing guidelines for seamless implementation across all channels.
Current Experience Assessment
Our UX experts employ UX Expert Review assessment based on Heuristic Evaluation principles and UX Competitive Analysis to analyze user experience and compare industry competitors.
Additionally, we organize Stakeholder Workshops to align objectives and drive strategic decision-making, ensuring all design decisions align with business vision.
Transforming Concepts to Reality
With this core concept: “Wealth management is a unique journey together.”, we have designed with emphasis on a style that is “luxurious, trustworthy, and refined,” reflecting simplicity with power. We aim for customers to feel stability, long-term sustainability, and confidence in SCB Julius Baer’s ability to create lasting financial legacies while being a partner who stands alongside customers forever.
Every design element, whether color selection or visual storytelling, has been meticulously crafted to seamlessly blend luxury with simplicity. This strategy helps create memorable experiences and differentiate the brand.
Reflecting Brand Vision and Voice
This design also reflects a vision that prioritizes confidence, care, and meticulous attention to customer needs through visually appealing and user-friendly elements.
Beyond applying UX Writing principles for clear, concise, and consistent writing across all channels, we have integrated various elements to refine the tone of voice into a unique identity, demonstrating Thai humility while maintaining international professionalism, suitable for important client groups.
Three Key Principles:
- Trustworthiness and Professionalism: Establishing credibility and reliability
- Global Perspective: Showcasing international expertise with a local touch
- Thai Cultural Sensibility: Conveying courtesy, exclusivity, and enthusiasm, which resonates strongly with Thai clients
Developing an excellent digital experience doesn’t happen overnight but is an investment that yields long-term results.
Let’s TRANSFORM your product experience together.
Contact us today to begin the journey toward transformation that will make a difference for your customers: https://forms.office.com/r/P14E9tNGFD or
contact us via email: contact@scbtechx.io
