Did you know that Uplift Modeling not only boosts marketing efficiency but also cuts costs? Today, let’s delve into Uplift Modeling with Senior Data Scientist J.J. Weerawan Sakdajivacharoen from SCB TechX,…

In today’s data-driven world, safeguarding customer privacy is key. Join us as Khun Bright Surasee Intarawat, a Data Engineer from SCB TechX, shares 5 quick Data Anonymization tips…

Feature Engineering is a crucial step in Data Collection to enhance the accuracy of Machine Learning models. Today, we invite a Data Scientist from SCB TechX…

Machine Learning revolves around Classification Problems, where the goal is to categorize things accurately. The more precise a model is at classifying, the better it can predict outcomes…

In today’s dynamic business environment, harnessing the power of data is essential. But how do we ensure that querying large datasets is both swift and cost-effective for seamless utilization? Today, Khun Jackpot, Pongsakorn Tangchitwilaikun, a Data Engineer at SCB TechX…

Presently, data analysis models are complex, leading to intricate and less interpretable outcomes. For instance, Deep Learning models accurately predict lung cancer from images but lack a rationale for diagnosis…

How is A/B Testing beneficial to your business? Today, Khun. Rubina Rattanaruangsup, Data Science Business Analyst from SCB TechX, will summarize and recommend the steps and usage for you. A/B Testing is an experiment where we analyze which option works better, with different groups of people that must be similar in behavior and characteristics. A/B Testing is a powerful tool for marketing, product development, and user experience optimization. Conducting a test starts with understanding what to improve, constructing a hypothesis, creating variables, running the test, analyzing the results, and deploying the winning changes. Here is an example of making assumptions and variables, an E-commerce company aims to enhance its conversion rates. The team observed a significant number of customers dropping off during the final stage of their purchase. So, they want to change the placement of the shipping cost display by giving Control Group as “Option A” where the cost is shown at the checkout, and “Option B” where the cost is shown immediately after selecting products that’s all. However, A/B testing comes with certain challenges, especially when the hypothesis is unclear or when there are too many testing elements simultaneously. For more details, we will share them with you next time please stay tuned. ????   Lastly, SCB TechX is ready to provide any organization with professional advice, technology solutions, and comprehensive Data Platform services through TechX Data Platform. If you are interested, please feel free to contact us at contact@scbtechx.ioOr visit us for more details at https://bit.ly/3QjtHgl