Presently, data analysis models are complex, leading to intricate and less interpretable outcomes. For instance, Deep Learning models accurately predict lung cancer from images but lack a rationale for diagnosis…
Today, I am thrilled to present an enlightening interview that delves into the distinguished professional journey of Khun Dump who holds the position of Product Owner at SCB TechX…
How is A/B Testing beneficial to your business? Today, Khun. Rubina Rattanaruangsup, Data Science Business Analyst from SCB TechX, will summarize and recommend the steps and usage for you. A/B Testing is an experiment where we analyze which option works better, with different groups of people that must be similar in behavior and characteristics. A/B Testing is a powerful tool for marketing, product development, and user experience optimization. Conducting a test starts with understanding what to improve, constructing a hypothesis, creating variables, running the test, analyzing the results, and deploying the winning changes. Here is an example of making assumptions and variables, an E-commerce company aims to enhance its conversion rates. The team observed a significant number of customers dropping off during the final stage of their purchase. So, they want to change the placement of the shipping cost display by giving Control Group as “Option A” where the cost is shown at the checkout, and “Option B” where the cost is shown immediately after selecting products that’s all. However, A/B testing comes with certain challenges, especially when the hypothesis is unclear or when there are too many testing elements simultaneously. For more details, we will share them with you next time please stay tuned. ???? Lastly, SCB TechX is ready to provide any organization with professional advice, technology solutions, and comprehensive Data Platform services through TechX Data Platform. If you are interested, please feel free to contact us at contact@scbtechx.ioOr visit us for more details at https://bit.ly/3QjtHgl
All individuals are different and like different things, marketing for Personalized Product Recommendations delivers superior customer experiences while securing business competitive advantages. If anyone would like to make it work, you have come to the right place. Khun JJ Weerawan Sakdajivacharoen, Senior Data Scientist from SCB TechX, will summarize the easy tips for you here…
In an era marked by rapid digital transformation, the finance industry has seen a paradigm shift in customer identification and verification processes. Traditional methods of Know Your Customer (KYC) compliance have evolved into electronic KYC (eKYC)…
Today, we would like to invite a Data Engineer from SCB TechX, Khun Nat Jessada Weeradetkumpon,
to recommend 6 checklists that should be considered before improving Data Quality…
The advent of technology has transformed the way banking operations are conducted, making them more convenient, efficient, and secure. One of the significant advancements in the banking sector is the adoption of electronic Know Your Customer (eKYC) processes…
Sometimes using just one page of data visualization or summary dashboard may not cover all details for further usage. If you require a lot more or need to export data into an Excel or PDF file, you have come to the right place…
When making transactions online, it is crucial to use documents that require signatures to verify one’s identity – whether it is an individual or a legal entity. In the past, the traditional method involved scanning signed documents and uploading them to a database…
The eKYC (electronic Know Your Customer) process confidently provides a remote way to verify the identity of a user…
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