In today’s digital-first world, businesses are competing on user experience more than ever. Designing a digital product that meets both user expectations and business goals starts with quality research—whether it’s UX Research, Market Research, or a full-suite UX service designed to uncover insights from both your market and your users.
But here comes the question: Should you begin with UX Research or Market Research?
While both aim to help you “understand your customers,” they serve different purposes and are applied at different stages of the product development process. Choosing the right UX service from the start can set your team in the right direction.
What is Market Research?
Understand the market before designing or building a product.
Market Research involves analyzing your target audience and identifying market demand. It captures consumer behavior on a macro level and helps organizations make strategic decisions with confidence.
Best for:
- Understanding target customer segments
- Testing product-market fit
- Defining brand strategy and market positioning
- Exploring trends and emerging opportunities
Market Research answers questions like:
“Who is our target customer?” and “What does the market want?”
However, it doesn’t tell you where users get stuck on your website or whether your app’s interface is confusing.
What is UX Research?
Understand the user through real product interactions.
UX Research focuses on how users actually engage with your digital product. It provides deep insight into user behaviors, needs, pain points, and mental models, so you can build experiences that truly work for them.
Best for:
- Improving UX/UI design usability
- Identifying friction in the user journey
- Boosting conversions and reducing drop-off
- Testing user comprehension (Comprehension Testing)
UX Research answers questions like:
“Do users understand what we’re trying to do?”, “Where do they struggle?”, “How can we help them complete tasks more easily?”
How Market Research and UX Research Work Together
- Market Research helps you define what to build by identifying market demand, customer segments, and growth opportunities.
- UX Research helps you understand how to build it by ensuring your product is intuitive, solves real user pain points, and drives conversions.
Each serves a distinct purpose, but together, they form a complete strategy for successful product development from big-picture planning to hands-on usability.
UX Services for Every Stage of Your Product Journey
Whether you’re building a website, mobile app, or internal platform, SCB TechX’s UX Services help lay the foundation for products that are intuitive, efficient, and aligned with your business goals.
1. Discover Pain Points and Opportunities
Understand user expectations and identify friction early.
Recommended services:
- Customer Insight
Before designing any digital product, it’s crucial to gather deep insights from real users. Through interviews and surveys, we help you uncover how customers truly think about the problem you’re solving. - UX Expert Review
If you already have an existing website or application, our UX experts conduct an in-depth evaluation to identify usability issues and areas that lead to user drop-off—followed by actionable UI/UX improvement recommendations. - Stakeholder Workshops
Great products start with a shared understanding. We facilitate workshops that bring together stakeholders across teams to align on user needs and business goals before moving into design.
2. Define the Right Problem
Validate concepts with real users before moving forward.
Recommended service:
- Concept Testing
When you have several ideas or early prototypes, we help you test them with target users to determine which direction is most promising. This minimizes development risk and ensures user-aligned decision-making.
3. Design Effective UX/UI
Create prototypes and design systems that are user-friendly and ready to build.
Recommended services:
- Product Design
Our end-to-end UX design service transforms your business ideas into functional, user-centric interfaces—complete with wireframes and high-fidelity UI, ready for handoff to developers. - Prototyping
Before committing to full development, we build interactive prototypes to simulate real usage. You’ll receive direct user feedback that can be applied to refine the product early on. - UX Writing
If users are confused by the wording on your interface, we help craft clear, context-appropriate microcopy that supports intuitive navigation. We also provide a reusable writing guideline tailored to your brand tone. - Design Guidelines
To ensure scalability and development consistency, we create a design system that documents your UI patterns—colors, typography, buttons, layouts—ready for long-term use.
4. Test Before You Build
Validate your design with real users to reduce costly errors.
Recommended service:
- Usability Testing
Before development begins, a well-run usability testing service helps confirm whether users understand and can use your design as intended.
Through hands-on UX testing, we observe real user behavior and gather in-depth user feedback to identify improvement opportunities before code is written.
5. Deliver to Developers Seamlessly
Ensure developers have everything they need—clearly documented and easy to implement.
Recommended service:
- Writing Guidelines
If users are unsure what to do next or misinterpret your interface, poor copy may be the cause. Our writing guideline service establishes clear tone, terminology, and messaging patterns to complete with examples, so your UX writing stays consistent across screens and teams.
Ready to Build a Product Your Users Will Love?
Whether you’re just getting started or looking to optimize an existing product, SCB TechX provides full-cycle UX services to help you minimize risk, increase usability, and deliver outstanding digital experiences. Get a free consultation with our UX experts
https://forms.office.com/r/13khzf1ABP
or email us: contact@scbtechx.io
