SCB TechX, an SCBX company specializing in digital technology, has introduced PointX, the latest platform development. It is a new world that lets reward point collectors experience unlimited reward point accumulation and redemption. With a concept of all-in-one reward point wallet platform, customers can use reward points like cash for purchases at any shops displaying the PointX logo, get discount coupons for shopping for flash deals and special priced items via an in-app X Store, transfer and share reward points, and enjoy using reward points at bonus rates every day. The PointX application is starting pilot services for Siam Commercial Bank (SCB) credit cardholders with reward point programs before rolling out to SCB’s other customer segments and other business partners in the future. SCB TechX expects some 300,000 downloads of the PointX application by the end of 2022.
SCB TechX Chief Executive Officer Mr. Trirat Suwanprateeb said, “SCB TechX is developing new capabilities in advanced digital technology, platforms, and innovation to add value and develop new business models for business partners and corporations as well as SCBX companies. PointX is our latest platform development addressing a major pain point among reward point collectors, that is, their reward points are scattered across different platforms. With a development concept of all-in-one reward point wallet platform, the PointX application offers a new world of reward point accumulation and redemption that unlocks customers from the way they used to deal with reward points. In the first phase, we have joined hands with SCB to offer pilot services to SCB credit cardholders with reward point programs as the first group to try this new experience, before rolling out to other SCB customer segments. We also welcome business partners interested in the platform and who see the benefits of adding business value and developing an ecosystem to promote and drive a new world of using reward points like cash. We expect to see some 300,000 customers downloading the PointX application by the end of this year.”
Speaking about the new application, SCB Senior Executive Vice President and Chief Wealth Banking Officer Mr. Yunyong Thaicharoen noted that, “SCB is continuously offering new financial experiences in response to our customers’ changing lifestyles in a new world context. According to a joint study of SCB cardholders conducted by SCB and SCB TechX, most SCB cardholders holding reward points are in the SCB Wealth segment and enjoy higher purchasing power. More specifically, there are two main groups. The first group contains SCB cardholders having between 5,000 – 50,000 reward points. They usually redeem reward points for shopping at shopping malls, obtaining discounts, and for wealth investment. The second group is composed of those having between 50,000 – 500,000 reward points. They redeem reward points at a higher rate than other groups, mostly for shopping at shopping malls and travel deals. These two groups account for some 60% of SCB credit cardholders in reward point programs. We do hope that this partnership will unlock SCB Wealth credit cardholders’ ability including SCB PRIVATE BANKING, SCB FIRST and SCB PRIME to experience unlimited reward point accumulation and redemption and enjoy even more daily spending.”
The PointX application offers a new world of unlimited reward point accumulation and redemption. With a concept of all-in-one reward point wallet platform, customers can use reward points like cash to pay at any shops displaying the PointX logo, enjoy discount coupons for shopping for flash deals and special priced items at an in-app X Store, transfer and share reward points, and enjoy using reward points at extra rates every day.
- www.pointx.scb/get/
- QR Code
