Since its debut, SCB Connect has been hailed as a groundbreaking development. SCB Connect’s success may be clearly witnessed in the ever-increasing volume of traffic. However, the development team also faced new challenges as a result of its achievement.
SCB Digital Banking and SCB TechX created SCB Connect to provide LINE users with Siam Commercial Bank updates and alerts. It has an intelligent AI system that can learn and understand its users, delivering messages and notifications that are specifically designed for them.
Thai people rely heavily on the messaging application LINE, therefore this new development serves their demands. The popularity of SCB Connect, a financial solution that uses the LINE app as a service channel, continues to soar.
The development team now faces the additional problem of trying to keep up with SCB Connect’s popularity. As the system’s functionality and scope expand, the stability of the system inevitably begins to suffer.
The SCB TechX team has collaborated closely with the SCB Digital Banking team to improve the system’s reliability by, for example, rigorously testing new features to reduce the likelihood of bugs and always factoring in the system’s traffic when designing new functionalities. The development teams will collaborate to find a solution to this problem.
SCB Connect has more than 10 million users because the company has consistently prioritized system stability before it became a serious concern, which has led to high scores in customer satisfaction surveys.
Even if an innovation is initially successful, that doesn’t automatically mean it will remain so. The road to success is not always smooth. Consistent success requires a prepared development team to tackle unexpected challenges.
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