Executing a social media campaign is essential for businesses aiming to foster customer relationships and gain instant analytics at a fraction of traditional advertising costs. However, what is the starting point for achieving success in a social media campaign? Today, Khun Bank Poompong Kaewumpai, Senior Data Scientist at SCB TechX, will unlock it for us through 7 steps here:

1. Define Campaign Goals: Set clear objectives such as enhancing brand awareness, increasing sales, or driving traffic.
2. Identify Target Audience: Select the demographics and interests of your desired communication group.
3. Choose Platforms Wisely: Consider the pros and cons of platforms like Facebook, Instagram, X, or LinkedIn.
4. Craft Compelling Content: Plan and create content relevant to your target audience, choosing types like video, infographics, blog posts, and tone. Conduct A/B testing to determine the most effective content and set release schedules.
5. Promote Your Campaign: Select advertising channels such as Facebook, Instagram, or utilize influencers.
6. Track Campaign Performance: Evaluate engagement rates (likes, comments, shares) per total followers, reach (users seeing content), click-through rates, conversion rates, and ROI.
7. Refine Future Campaigns: Utilize deep analytics to identify successful and unsuccessful tactics, adjusting future campaign strategies accordingly.”