Tech Tips for Life: Boost Your Social Media Campaigns with Data!


Executing a social media campaign is essential for businesses aiming to foster customer relationships and gain instant analytics at a fraction of traditional advertising costs. However, what is the starting point for achieving success in a social media campaign? Today, Khun Bank Poompong Kaewumpai, Senior Data Scientist at SCB TechX, will unlock it for us through 7 steps here:

  1. Define Campaign Goals: Set clear objectives such as enhancing brand awareness, increasing sales, or driving traffic.
  2. Identify Target Audience: Select the demographics and interests of your desired communication group.
  3. Choose Platforms Wisely: Consider the pros and cons of platforms like Facebook, Instagram, X, or LinkedIn.
  4. Craft Compelling Content: Plan and create content relevant to your target audience, choosing types like video, infographics, blog posts, and tone. Conduct A/B testing to determine the most effective content and set release schedules.
  5. Promote Your Campaign: Select advertising channels such as Facebook, Instagram, or utilize influencers.
  6. Track Campaign Performance: Evaluate engagement rates (likes, comments, shares) per total followers, reach (users seeing content), click-through rates, conversion rates, and ROI.
  7. Refine Future Campaigns: Utilize deep analytics to identify successful and unsuccessful tactics, adjusting future campaign strategies accordingly.”

Lastly, SCB TechX is ready to provide any organization with professional advice, technology solutions, and comprehensive Data Platform services through TechX Data & AI Solutions.

If you are interested, please feel free to contact us at

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