How is A/B Testing beneficial to your business? Today, Khun. Rubina Rattanaruangsup, Data Science Business Analyst from SCB TechX, will summarize and recommend the steps and usage for you. A/B Testing is an experiment where we analyze which option works better, with different groups of people that must be similar in behavior and characteristics. A/B… Continue reading Tech Tips for Life: What is A/B Testing?

All individuals are different and like different things, marketing for Personalized Product Recommendations delivers superior customer experiences while securing business competitive advantages. If anyone would like to make it work, you have come to the right place. Khun JJ Weerawan Sakdajivacharoen, Senior Data Scientist from SCB TechX, will summarize the easy tips for you here…

Today, we would like to invite a Data Engineer from SCB TechX, Khun Nat Jessada Weeradetkumpon,
to recommend 6 checklists that should be considered before improving Data Quality…

Sometimes using just one page of data visualization or summary dashboard may not cover all details for further usage. If you require a lot more or need to export data into an Excel or PDF file, you have come to the right place…

Data is the footprint we create and interact with every day. The time to disregard this data has long passed; the significance of real-time data cannot be ignored. Now, let’s understand real-time data and analytics from Khun Rubina, Data Science Business Analyst, SCB TechX…

More and more companies are basing their business decisions, strategies, and actions on customer-centric approaches. How much should we spend to acquire customers? Who is more likely to churn? What can be optimized?