Happy Valentine’s Day! This Job Skills is excited to support individuals looking to transition careers or explore Project Management…
SCB TechX Co., Ltd. (SCB TechX), a leading digital technology expert, offering platform-as-a-service within the SCBX Group, led by Mr. Trirat Suwanprateeb, Chief Executive Officer, proudly announces its success in securing two prestigious awards: Thailand Executive of the Year and Thailand Team of the Year…
The PointX platform offers a new world of unlimited reward point accumulation and redemption across brands. Adding more lifestyle benefits for the new generation of customers, a recent PointX partnership with PTT Oil and Retail Business PCL (OR)…
In today’s dynamic business environment, harnessing the power of data is essential. But how do we ensure that querying large datasets is both swift and cost-effective for seamless utilization? Today, Khun Jackpot, Pongsakorn Tangchitwilaikun, a Data Engineer at SCB TechX…
Presently, data analysis models are complex, leading to intricate and less interpretable outcomes. For instance, Deep Learning models accurately predict lung cancer from images but lack a rationale for diagnosis…
SCB TechX Company Limited (SCB TechX), a leading expert in digital technology dedicated to developing applications and providing platform-as-a-service within the SCBX Group, is pleased to announce an expanded collaboration with Microsoft (Thailand) Co., Ltd., elevating its status to a Solution Partner…
Today, I am thrilled to present an enlightening interview that delves into the distinguished professional journey of Khun Dump who holds the position of Product Owner at SCB TechX…
A guide to strategic AI adoption for businesses, using 6Ps Framework: Purpose, People, Processes, Privacy, Performance and Partnership
How is A/B Testing beneficial to your business? Today, Khun. Rubina Rattanaruangsup, Data Science Business Analyst from SCB TechX, will summarize and recommend the steps and usage for you. A/B Testing is an experiment where we analyze which option works better, with different groups of people that must be similar in behavior and characteristics. A/B Testing is a powerful tool for marketing, product development, and user experience optimization. Conducting a test starts with understanding what to improve, constructing a hypothesis, creating variables, running the test, analyzing the results, and deploying the winning changes. Here is an example of making assumptions and variables, an E-commerce company aims to enhance its conversion rates. The team observed a significant number of customers dropping off during the final stage of their purchase. So, they want to change the placement of the shipping cost display by giving Control Group as “Option A” where the cost is shown at the checkout, and “Option B” where the cost is shown immediately after selecting products that’s all. However, A/B testing comes with certain challenges, especially when the hypothesis is unclear or when there are too many testing elements simultaneously. For more details, we will share them with you next time please stay tuned. ???? Lastly, SCB TechX is ready to provide any organization with professional advice, technology solutions, and comprehensive Data Platform services through TechX Data Platform. If you are interested, please feel free to contact us at contact@scbtechx.ioOr visit us for more details at https://bit.ly/3QjtHgl
The PointX application offers a new world of unlimited reward point accumulation and redemption in a single platform. PointX continues its platform development to answer every lifestyle needs of today’s customers. Celebrating the festive season, its “PointX Giveaway of 1,000 PointX gifts”…
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